Colors That Lead to the Heart, and How color psychology plays a role in style
Incorporating color into wardrobes can be a powerful tool to shape how we want to be perceived, reflect our personality, or share our feelings.
Color psychology is a reasonably well-known concept. When we look at specific colors, we often identify them with certain feelings. Bright colors are bolder, while muted or neutral colors indicate calmness or a professional tone.
Overall, how people connect to specific colors is a complex science, and it’s difficult to pinpoint why we prefer one color over another. Memories, cultural shifts, and how we connect colors to nature play a role in how we perceive colors.
What is Color Psychology?
Color psychology involves the feelings that are invoked by specific colors. Personal experiences shape the meanings behind colors and vary across cultures. Still, the use of color in branding is often linked directly to the psychological effect of specific colorists.
The use of color in fashion, while typically relating to personal circumstances, can generally portray certain feelings. Red is often associated with romance or power, while black can signify professionalism or elegance. When you see someone wearing an all-yellow outfit or bright orange statement pieces, you may determine they have a bold or playful sense of style.
The Color Effects of Color on Your Style
Ellie Richards, a personal stylist on TikTok, uses her social media to share the psychological effects of fashion, especially the effect of color. She describes how various color palettes can appear to the outside eye.
“Wearing bolder color and contrasting cuts will make you seem edgy, extroverted and cofident,” Richards claims.
Dopamine Dressing for example, a newer trend that incorporates vibrant and joyful colors into your wardrobe, and according to Harper’s Bazaar this is based on personal opinion of colors rather than the universal connotation.
Similarly, Richards says that wearing neutral colors and minimalist styles can suggest that you value simplicity and order, which is why they are considered professional colors.
Color is very personal, and aspects such as culture, mood and our environment can affect how color can affect our mood. When choosing your outfit for the day, take into consideration how it will play into your day!
Story by Shelby Emery,
Photos by Analyse Jester